Philippine Sailing
Association
Modernising the digital presence of the national governing body for sailing in the Philippines — a responsive redesign, faster and safer hosting, stronger registration paths and an SEO programme that put regattas, results and athletes in front of sailors, fans and sponsors.
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Marks belong to their owners: World Sailing, Philippine Sports Commission. PSA is the national federation affiliated with World Sailing and recognised by the Philippine Sports Commission.
The homepage, rebuilt
Client
Philippine Sailing Association
Industry
National Sports Federation
Services
Redesign, Optimisation, CRO, SEO, Maintenance
The Philippine Sailing Association is the national governing body for sailing in the Philippines, responsible for managing local and international events, promoting the sport and developing competitive sailors from youth to elite level. In 2023 PSA recognised that its website was outdated, lacked engagement tools and fell short of modern digital standards — and commissioned a full redesign, optimisation, security and SEO programme.
What the old sports website got wrong
Outdated design
The site was not responsive across mobile and desktop and did not reflect PSA's standing as the authority on sailing in the Philippines.
Slow load speeds
Performance metrics sat well below industry standards, with slow pages frustrating users and pushing bounce rates up.
Poor user experience
Navigation was inconsistent, so upcoming regattas, race results and sailing programmes were hard to find.
Weak SEO
Low search visibility meant missed opportunities to reach new members, sponsors and sailing enthusiasts.
Security vulnerabilities
The site carried real risk for PSA and its users, with a growing database of members and event participants.
What we did
Responsive, sailing-focused redesign
UI and UX research across sports platforms informed a user-centric, mobile-first design with a fresh palette, competition photography and clear routes to sailing classes, national events and athlete profiles.
Speed optimisation
A global CDN plus image and script compression and code minification cut page load times by more than 40%, keeping the site fast for international audiences.
Security hardening
SSL applied across the site to encrypt data in transit, with routine security monitoring and audits to protect member data.
CRO for sign-ups and entries
Prominent calls to action around sailing class sign-ups and a rebuilt event registration flow for national and local regattas.
SEO and Google Business Profile
Schema markup for event dates, athlete profiles and results, keyword research applied sitewide, a blog programme, and a reclaimed and optimised Google Business Profile for local sailing searches.
Maintenance and reporting
Automated backups, Google Analytics and Looker Studio performance reporting, and a CMS the PSA team uses to publish events, results and articles themselves.
Credibility built into the homepage
The same trust-building pattern we apply on maritime digital marketing projects for clubs and federations.
- Featured media coverage of PSA regattas and events on the homepage
- Past event highlights with videos and galleries from previous competitions
- Athlete profiles that give youth and elite sailors a public record
- Weather and conditions information for sailors checking in during events
How the project ran
Five workstreams from redesign to ongoing reporting, each with its deliverables and the milestone that closed it out.
Design & development
UI/UX research across sports platforms, then a clean, modern, mobile-first rebuild that matched PSA's role as the national governing body for sailing.
- User experience mapping for sailors, sponsors and fans
- Responsive, mobile-first design system
- Sailing-focused visual identity and photography direction
- Information architecture for classes, events and athletes
New design and structure approved before build sign-off.
Impact & outcomes
Increase in traffic
Increase in conversion rate
Website performance score
Increase in trust factor
- Page load times reduced by more than 40% through CDN delivery and asset compression.
- A mobile-first rebuild improved engagement for sailors checking schedules and results during events.
- Clearer sign-up and registration flows for sailing classes and national and local regattas.
- Improved organic rankings and local visibility for searches like sailing lessons in the Philippines.
- SSL and routine audits closed the security gaps around PSA's member and participant data.
Methodology: figures are the ones reported in the published Philippine Sailing Association case study, measured from Google Analytics, Looker Studio reporting and site performance testing after the relaunch.
Live marine builds you can check
Federations, sailing schools and community platforms we built and still maintain — open any of them and inspect the work.
Philippine School of YachtingCustom WordPress theme, yacht SEO programme and a bespoke course-and-charter booking engine with scheduling, instructor management and online payments — for an RYA Training Centre.
- Philippine Sailing Association
Full revamp for the national governing body of sailing: mobile-first redesign, CDN and security hardening, regatta registration CRO and a schema-backed content programme.
Sailing.phCommunity platform for Philippine sailing — regatta listings, racing results, club and venue directories, piloting with 8–10 partner clubs.
- Digital Sailors NGO
Sailing-industry content hubs: national events calendar, club directory and racing orientation guides, built on the same stack we ship to charter and rental operators.
Superyacht Academy In Asia and the Pacific Corp. (SAAP Corp)Website redesign and booking system for the Philippines' pioneer superyacht training academy — IYT-accredited and MCA-recognised. Currently in development: brand, structure and booking enquiry flow designed before build.
Accredited / affiliatedMarks belong to their owners: International Yacht Training Worldwide, Superyacht UK, British Marine, International Superyacht Society, Scuba Schools International, KJCM Maritime, Eurasian Maritime Corp.
We publish client quotes only once they are written and approved by the client, so what you see above is live, verifiable work you can open and inspect yourself.
Run a sailing federation or club?
We build and maintain websites for governing bodies, clubs and regatta organisers — events, results, athlete profiles and registration in one place.