Philippine
Yachting
A full digital transformation for the first and only RYA-certified training centre in the Philippines — redesign, a frictionless course booking flow, trust-factor content, SEO and ongoing support, live since the October 2024 relaunch.
Visit Live Site
Marks belong to their owners: Philippine School of Yachting, Royal Yachting Association. Philippine School of Yachting is an RYA Training Centre.
Client
Philippine Yachting
Industry
Sailing School & Yacht Club
Services
Web Development, SEO, Plugin Development
Digitizing a Sailing School's Operations
PSY is the first and only Royal Yachting Association (RYA)-certified training centre in the Philippines, but the old Wix site did not show it. The platform lacked structure and visual appeal, with broken headers, empty calls to action and no clear navigation. Course booking was convoluted enough to cause drop-offs, and the RYA accreditation plus the founder’s sailing credentials — the school’s strongest differentiators — were barely visible.
Search visibility was low: no local SEO focus, outdated schema markup and no open graph tags for link sharing. The site was missing essential security features, and the engagement elements that build confidence — FAQs, trust factors, galleries — were absent or poorly executed. The engagement began in October 2024.
What We Built
Redesign With UX Mapping
User journeys mapped from course discovery to booking, then rebuilt as a clean, sailing-centric design with high-quality visuals of courses, regattas and student achievements.
Optimised Booking System
The clunky legacy booking flow was replaced with an intuitive interface where students select a course, view schedules and complete registration without friction.
Credibility & Trust Factors
RYA accreditation front and centre, the founder's credentials and nautical miles, a course and regatta gallery, student testimonials, partner display and a structured FAQ section.
SEO & Local SEO
Metadata, headers and alt text optimised for terms like 'sailing school in the Philippines' and 'RYA sailing courses', schema markup for course schedules and locations, open graph tags and an optimised Google Business Profile.
Performance & Security
CDN delivery, media and script compression and caching cut page load times by over 45%. SSL secured all data exchanges, with ongoing security monitoring and scheduled audits.
Maintenance & Reporting
Automated daily backups, Looker Studio dashboards for traffic, conversion and engagement KPIs, plus a CMS the team uses to publish new courses and events themselves.
Exactly what was handed over
The same deliverables list we work from on any boat booking website design or course booking build.
Website & brand
- Custom WordPress theme built for a sailing school, no page-builder bloat
- RYA course pages with syllabus, prerequisites, dates and pricing
- Fleet and instructor pages with photography direction
- Editor-friendly CMS structure staff maintain without a developer
Course booking engine
- Bespoke booking plugin for course scheduling and seat capacity
- Student registration with instructor assignment per course date
- Online payment gateway integration for deposits and full fees
- Automated confirmation emails and admin booking dashboard
Search & performance
- On-page and technical SEO for sailing school and RYA course intent
- Image compression, lazy loading, caching and CDN delivery
- Google Workspace email and calendar integration
- Ongoing maintenance, updates and performance monitoring
How the build ran
Five phases, each with its deliverables and the sign-off that had to happen before the next one started.
Discovery & course audit
We mapped the full RYA course catalogue, seasonal scheduling, instructor availability and how enrolments were handled before the rebuild.
- Course and schedule inventory
- Booking-rules notes: capacity, deposits, prerequisites
- Sitemap and content plan
- Keyword map for course and location intent
Course catalogue and booking rules agreed before design started.
Impact & Outcomes
Increase in traffic
Increase in conversion rate
Website performance score
Increase in trust factor
- Organic traffic rose 60% within the first three months of relaunch, driven by improved SEO and local visibility.
- The streamlined booking process and clearer navigation led to a 40% increase in course registrations.
- Average page load times were reduced by 45% through CDN delivery, compression and caching.
- SSL and ongoing monitoring closed the security gaps on the previous platform.
- Professional design focused on RYA accreditation strengthened PSY's standing as a leader in yachting education.
Methodology: figures are the ones reported in the published Philippine School of Yachting case study, measured from analytics, Search Console and site performance testing after the October 2024 relaunch.
Live marine builds you can check
Open any client below and inspect the work — booking engines, community platforms and marine sites we built and still maintain.
Philippine School of YachtingCustom WordPress theme, yacht SEO programme and a bespoke course-and-charter booking engine with scheduling, instructor management and online payments — for an RYA Training Centre.
- Philippine Sailing Association
Full revamp for the national governing body of sailing: mobile-first redesign, CDN and security hardening, regatta registration CRO and a schema-backed content programme.
Sailing.phCommunity platform for Philippine sailing — regatta listings, racing results, club and venue directories, piloting with 8–10 partner clubs.
- Digital Sailors NGO
Sailing-industry content hubs: national events calendar, club directory and racing orientation guides, built on the same stack we ship to charter and rental operators.
Superyacht Academy In Asia and the Pacific Corp. (SAAP Corp)Website redesign and booking system for the Philippines' pioneer superyacht training academy — IYT-accredited and MCA-recognised. Currently in development: brand, structure and booking enquiry flow designed before build.
Accredited / affiliatedMarks belong to their owners: International Yacht Training Worldwide, Superyacht UK, British Marine, International Superyacht Society, Scuba Schools International, KJCM Maritime, Eurasian Maritime Corp.
We publish client quotes only once they are written and approved by the client, so what you see above is live, verifiable work you can open and inspect yourself.
Ready to Set Sail?
Whether you run a sailing school, yacht club, or regatta organization — we build digital solutions tailored to the maritime world.