Yacht charter
website redesign
This is the redesign we would run for a charter operator or brokerage still taking enquiries by email: the screens, the full feature set, an 8-week timeline, what each tier costs, and the outcomes we report after launch. It is a documented plan with illustrative screens, not a report of a past client's figures.
Before & after
the redesign
Illustrative concept screens for a typical charter fleet: a dated brochure homepage with a "request a quote" email link, rebuilt around availability search, transparent pricing and a single obvious enquiry path.
The problem
Most charter sites are brochures. Availability lives in a spreadsheet, pricing is withheld until a broker replies, and every enquiry lands in a shared inbox to be quoted by hand. High-intent charterers comparing three yachts on a phone simply pick whoever answers first with a number.
The approach
One system that owns availability, pricing and the enquiry pipeline. Charterers search real open weeks, see the full cost including APA and VAT, and commit with a deposit. Brokers get generated proposals and a pipeline instead of inbox archaeology.
What gets built
Charterer-facing
- Availability search by dates, guests and cruising area
- Yacht pages with specs, cabin layout, crew and sample itineraries
- Transparent week rates plus APA, VAT and extras breakdown
- Instant enquiry with hold-and-deposit checkout
- Saved shortlists and shareable proposals for group decisions
- Multi-currency pricing and mobile-first galleries
Operator-facing
- Fleet and calendar management with blocked and optioned weeks
- Broker enquiry pipeline: enquiry, option, deposit, contracted
- Automated proposal PDFs and follow-up sequences
- Preference sheets, crew notes and guest documents per booking
- Commission and central-agency splits tracked per charter
- Season, yacht and destination revenue reporting
Platform & SEO
- Deposit payments with scheduled balance and MYBA-style terms
- Destination and yacht-type landing pages built for search
- Product, Trip and FAQ structured data on every yacht page
- Core Web Vitals budget for image-heavy fleet pages
- Review and charter-agreement integrations
- Analytics with enquiry-to-contract funnel tracking
Eight weeks,
weekly demos
Discovery & fleet audit
We audit the existing site, every yacht record, rate card, seasonality rule and extras structure, plus the enquiries you already lose. Output is a fleet-and-enquiry spec the redesign is measured against.
UX & design of the enquiry path
Wireframes then full design for the availability search, yacht page and enquiry checkout. The design constraint is a charterer comparing three yachts on a phone with a partner reading over their shoulder.
Build: availability, quotes, pipeline
Calendar and availability engine, rate and extras calculator, deposit checkout, proposal generation and the operator dashboard. Weekly demo builds so your brokers work with real enquiries early.
Content, SEO & migration
Destination and yacht-type pages, structured data, redirect mapping from the old URLs, and migration of yacht records, photography and past enquiry data.
Test, train & launch
Full enquiry-path testing including edge cases: optioned weeks, split payments, cancellations, currency changes. Broker training, cutover plan, then launch with rank and performance monitoring.
Convert more of the same traffic
We track the enquiry funnel and fix the biggest drop-off each month, alongside search work on destination and yacht-type pages to grow qualified charter demand.
Every step of
the charter path
Checking availability
A static fleet list; charterers email to ask if a week is free.
Date-and-guest search returns only yachts actually available that week.
Understanding price
"Price on request" with APA and VAT explained later by a broker.
Week rate plus a clear APA, VAT and extras breakdown before enquiring.
Making an enquiry
Generic contact form into a shared inbox, answered next business day.
Yacht-specific enquiry with optional deposit hold and instant confirmation.
Comparing yachts
Open six tabs, screenshot specs, argue over email with the group.
Shortlist and shareable proposal so the whole group decides in one place.
Broker workload
Quotes rebuilt by hand in Word for every enquiry.
Proposal PDF generated from the live rate card in seconds.
Being found
One fleet page competing for every destination search term.
Destination and yacht-type pages with Product and Trip structured data.
What each tier
actually changes
Budget decides how much of the charter enquiry gets automated. These ranges map to the operational change each one buys.
Charter Start
$2,500 – $5,000
A small owner-operator fleet of one to five yachts.
A credible, fast, mobile-first site with yacht pages and structured enquiries. The measurable gain is enquiry quality and response time rather than online payment.
Usually justified by a single recovered charter week.
Charter Pro
$5,000 – $12,000
Multi-yacht fleets and brokerages with seasonal rate cards.
Availability search, rate and extras calculator, deposit checkout and the broker pipeline. This is the tier where enquiry-to-contract time drops the most.
Measured against saved broker hours plus enquiries that previously went cold.
Fleet Platform
$12,000+
Central agencies, multi-base operators and marketplace fleets.
Multi-base calendars, commission splits, partner feeds and multi-currency operations. Value comes from consistency across bases, not just the website.
Scoped in phases so each release funds the next.
Baseline, target,
reported monthly
Every baseline below is taken from your own season data in week one. We publish the framework, not invented percentages — the targets are what the redesign is held to once your numbers are in.
Enquiry-to-quote time
- Baseline
- Measured from your inbox across the last full season
- Target
- Same-session quote for published rates and available weeks
- How
- Live availability plus the rate calculator remove the manual quote round-trip.
Enquiry conversion rate
- Baseline
- Current enquiries per 1,000 sessions, by device
- Target
- Agreed lift, tracked separately on mobile
- How
- Yacht-specific enquiry forms, shortlists and transparent pricing.
Broker hours per charter
- Baseline
- Timed with your brokers during discovery
- Target
- Reduced by automating proposals, follow-ups and document collection
- How
- One pipeline replaces inbox, spreadsheet and hand-built Word quotes.
Organic charter demand
- Baseline
- Current organic sessions and enquiries on fleet pages
- Target
- Monthly growth on destination and yacht-type search terms
- How
- Destination pages, Product/Trip structured data and Core Web Vitals work.
Yacht charter redesign FAQ
Is this yacht charter redesign a real client project?
It is a documented blueprint of the redesign we run, with illustrative before-and-after screens rather than a report of a past client's figures. The shipped yachting work you can review today is Philippine School of Yachting and Sailing.ph, both linked from this page.
How long does a yacht charter website redesign take?
Eight weeks from kickoff to launch: two weeks on discovery and the fleet audit, two on enquiry-path UX, two on the availability engine, quotes and pipeline, one on content, SEO and migration, then one on testing, broker training and cutover. Central agencies and multi-base fleets are phased.
What does a yacht charter website cost?
Charter Start redesigns run $2,500 to $5,000, Charter Pro builds with availability search and deposit checkout run $5,000 to $12,000, and central-agency or multi-base platforms start at $12,000 and are quoted in phases.
Can charterers book and pay online?
Yes, from the Charter Pro tier upward. The flow takes a deposit to hold a week and schedules the balance under your charter terms, with APA, VAT and extras shown before payment and full manual override for brokers.
Will we lose our search rankings in a redesign?
Redirect mapping happens in week seven before launch: every old URL is matched to its new equivalent, structured data is preserved or improved, and rankings are monitored daily for the first month after cutover.
Can you migrate our yacht records, photos and rate cards?
Yes, wherever your current system or central agency offers an export or API. Yacht specs, photography, seasonal rate cards and past enquiries are imported and verified against the old system before a planned cutover date.
What outcomes do you report after launch?
Four numbers agreed in week one against your own baseline: enquiry-to-quote time, enquiry conversion rate, broker hours per charter and organic charter demand — reported monthly with the next funnel drop-off we are fixing.
See your fleet page redesigned
Send us your current charter site and we'll design a free homepage and yacht-page concept — no cost, no commitment.
- A free homepage design concept for your club, school or charter
- Built around your logo, colours and real sailing photos
- Delivered in 3–5 working days, no obligation to continue
Get this plan for your fleet
Share your fleet size, rate structure and how you handle enquiries today. We'll return a scoped version of this redesign with a fixed price range.