Marine & Marina SEO Audit Checklist
Run the same technical, local and content checks we start every marine SEO engagement with.
Technical foundations
Fix these before writing a single new page.
- Site is indexable: no stray noindex, no robots.txt blocking key sections
- One canonical version of the domain (https, single www choice)
- Every important page returns 200 and is reachable in three clicks
- Sitemap is current, submitted, and free of redirects and 404s
- Core Web Vitals pass on mobile for the heaviest gallery page
- Structured data is valid with no errors reported in Search Console
On-page targeting
One page, one search intent, in the language buyers actually use.
- Each page targets a distinct query, with no two pages competing
- Titles under about 60 characters lead with the target term
- Meta descriptions are unique and written to earn the click
- One H1 per page, headings describing real sections
- Body copy answers the query in the first screen, not after a hero video
- Internal links use descriptive anchors, not "click here"
Local & map presence
Marina, yard and school searches are overwhelmingly local.
- Google Business Profile is claimed, categorised and complete
- Name, address, phone and hours match the website exactly
- A dedicated page exists for each physical location or berth area
- Location pages carry directions, coordinates, VHF or approach detail where relevant
- Reviews are being requested consistently and answered
- LocalBusiness or Marina structured data is present and valid
Content coverage
Map pages to the way marine buyers search: place, boat, service, season.
- A page exists for every core service you want to be found for
- Destination and cruising-area pages capture research-stage searches
- Boat-type or berth-size pages match how enquiries are phrased
- Seasonal pages (haul-out, winter storage, regatta season) are published before demand
- FAQ content answers pre-enquiry questions in text, not only in a brochure
- Thin or duplicate legacy pages are consolidated or redirected
Measurement
Rankings are not the outcome — enquiries are.
- Search Console and analytics are both connected and reporting
- Enquiry, call and booking events are tracked as conversions
- Organic enquiries are reported monthly against a baseline
- Top queries and pages are reviewed for cannibalisation each month
- A named owner reviews the report and decides the next month's fixes
How to read your score
- Work top to bottom: technical fails invalidate everything below them.
- Any fail in Measurement means you cannot prove the rest worked — fix it first regardless of score.
See these checks in a finished build
Marine SEO case study — Philippine Sailing Association (Philippines)
Published traffic and conversion gains after the sports-site rebuild.
Read the case studySailing school SEO case study — Philippine School of Yachting
Organic growth and course registration lift from the same checklist areas.
Read the case studyMarina SEO in Subic Bay
How a location page is structured for a single cruising ground.
Read the case studyWant the audit run for you?
Send us the checklist with your scores, or start the questionnaire and we will return a prioritised marine SEO plan.
Marine & Marina SEO Audit Checklist
Run the same technical, local and content checks we start every marine SEO engagement with.
- Technical, on-page, local, content and measurement checks in one pass
- Marine-specific: berth, charter, service-yard and destination search behaviour
- Ordered so the highest-impact fixes come first
Prefer not to give an email? Read the full checklist here — it is the same 29 checks, ungated.
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Open