Sailing School Website Audit Checklist
Check your course pages and enrolment flow against the criteria we audit before a school build.
Course pages
Each course is a product page and a search entry point.
- Every course has its own indexable page, not a row in a PDF
- Certification body, level and what the student can do afterwards are stated
- Prerequisites, minimum age and required experience are explicit
- Duration, hours on water and theory split are shown
- Price, deposit and what is included (kit, meals, exam, certificate) are listed
- Photos and instructor credentials are real and current
Intakes & enrolment
Students book a date, not a course. Publish the dates.
- Upcoming intake dates are published with places remaining
- A student can enrol and pay a deposit online
- Waitlist capture exists for full or unscheduled intakes
- Group, private and corporate options have a clear separate path
- Cancellation, weather-postponement and transfer policy are visible before payment
- Confirmation email includes joining instructions and kit list
Capacity & operations
The website should respect the boats and instructors you actually have.
- Enrolment caps match instructor-to-student ratios per course
- Boat and classroom availability constrain what can be booked
- Staff can open, close and move an intake without developer help
- Student records, waivers and certifications are stored in one place
- Payment status per student is visible before the course starts
Local SEO & trust
Almost every sailing school search is local or certification-led.
- Location, sailing area and travel directions are on the site in text
- A page targets each core "sailing lessons in <place>" search you want
- Certification-body pages target "<certification> course <place>" searches
- Google Business Profile matches the site's name, address and hours
- Course structured data is valid and reviews are real and attributable
- FAQ answers the questions students email you most
Follow-up
Most enquiries are not ready on the first visit.
- Enquiries get an automatic reply with next intake dates
- Non-bookers receive a short nurture sequence before the next intake
- Completed students are invited to the next level course automatically
- Analytics tracks course view, enrolment start and paid enrolment
How to read your score
- Score pass, partial or fail. Published intake dates and online deposits are the two items that move enrolments fastest.
- If local SEO fails, the enrolment flow is not the bottleneck — traffic is.
See these checks in a finished build
Sailing school website design case study — course intake flow
Course architecture, intake calendar and enrolment funnel in one build.
Read the case studyPhilippine School of Yachting — sailing school website in the Philippines
Live RYA training centre build with published traffic and conversion figures.
Read the case studySailing school website design in Manila Bay
The local page for schools teaching out of Manila Bay and nearby clubs.
Read the case studyWant a live walkthrough of your school site?
Book a 30-minute discovery call and we will score this checklist against your course pages and intake calendar together.
Sailing School Website Audit Checklist
Check your course pages and enrolment flow against the criteria we audit before a school build.
- Course, intake, enrolment, capacity and local-SEO checks in one list
- Built from real sailing school and yachting academy work
- Points at the fix that fills the next intake, not a generic redesign
Prefer not to give an email? Read the full checklist here — it is the same 27 checks, ungated.
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Open